Grands Prix du Design 2022 – Gold Winner, Hospitality, Restaurants and Bars
Ben & Florentine Restaurants get a fresh new look!
Well established in Canada for over 10 years with more than one hundred locations, the Ben & Florentine chain undertook a major brand refresh. Mandated to design this new concept, our team worked to preserve the brand’s strong identity elements while modernizing the customer experience and ensuring consistency across both renovations and new builds.
Developed in collaboration with MTY Franchise Management, Michel Lamontagne, and his team, the concept strikes a balance between existing elements and new architectural components, creating distinct zones and a warm, dynamic, and surprising atmosphere that remains true to the brand’s DNA.
