PANTONE 18-1750 Viva Magenta, a fiery and radiant tone, nuanced with crimson red, is of a subtle duality: elaborated on both warm and cold tones, the birth of the color is vividly implanted in nature with a tint electrifying power that can also be found in the virtual universe.
Pantone’s Magentaverse palette includes seven additional shades, from Gray Sand to Fields of Rye, providing a delicate complement to the star color.
In a time shaped by so many dualities, the Pantone Color of the Year 2023 is a shade of red that suggests the energy needed to shape a more positive future.
Stimulating, optimistic, joyful, it is as much about the past as it is about the future but suggests daring to take advantage of the present moment with vigor and passion.
Viva Magenta takes over from last year's Pantone colour, Very Peri. While last year's shade was selected to inspire the imagination, the Color Institute hopes this year's shade will "energize our spirits, helping us develop our inner strength."
“The shapes and colors of nature have always inspired us. When we have fun mixing them with human colors to create a living space, architecture and interior design take on their full meaning.’’
Josee Blanchet Senior Designer, Associate
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